5 Reasons Why Your Business Should Be Using Social Media

 

There is no denying the power of social media. Over 1 billion people use Facebook actively each month, and the likes of Twitter, LinkedIn and YouTube all accumulate millions of unique visits per day. Businesses have started utilising social media in order to boost traffic, engagement and popularity. If you’re not using social media to your advantage, you’re missing out on the opportunity to significantly increase your potential. Here are 5 reasons why your business should be using social media.

1) Magnitude

Billions of people use social networking sites, meaning that your business has the potential to reach an enormous number of people. The sheer number of daily users means it is virtually impossible not to be noticed. With the right content management and a healthy dose of persistence, even the smallest of businesses can generate significant user interest.

2) Interaction

Social networking sites provide the perfect opportunity to interact with your clientele. The likes of Facebook and Twitter give you the chance to respond to your customers promptly and personally. By taking advantage of this opportunity, you can find out which areas of your business need improving, meaning you can sculpt your service to your customers’ needs. Be sure to keep your social media usage consistent, with regular, engaging updates. Your clientele will appreciate the effort, and will be less likely to lose interest in your service.

3) You’ll Appear In The Know

A social media presence is paramount to appearing in the know. Times are changing rapidly, and social media is taking the globe by storm. People now use social networking sites for their day-to-day needs, so it’s important that your business appears current and up-to-date with the latest technological advances. You’ll also miss out on huge marketing potential if your business doesn’t utilise social media, and this leaves room for competitors to dominate.

4) It Drives Traffic

Using social media to regularly link back to your website reminds your customers that you offer a service. By creating engaging content, people are likely to share and promote your brand through their social networking platforms, and this has the potential to generate a lot of traffic. Think of it like a virtual word-of-mouth.

5) It Boosts Search Engine Rankings

Social media sites are becoming increasingly prevalent in search engine results pages. If you Google a business, it’s very likely that the results will yield that business’ social networking platforms, as well as their website.  Ensure that the content you’re generating on social media sites includes relevant keywords so that search engines are more likely to pick them up. This technique is known as Search Engine Optimisation and can dramatically increase the drive in traffic.

It’s highly recommended that you set up a Google+ account for your business and that you remain active on it. Google lends preference to G+ pages, so you’ll rank higher in its results.

 

Social media sites are incredibly simple to set up and utilise so don’t panic if you’ve never used them before. Your business has the potential to expand exponentially with the use of social networking platforms, so take the leap now and reap the many benefits straight away!

Need help with Social Media? Give Nexus a call. Gerrards Cross 01753 884700 or 01494 730120 Beaconsfield, Buckinghamshire.