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The bargaining power of the 2 events concerned in a licensing agreement frequently depends on the character of the product. Company secretarial For instance, a movie studio that licenses the likeness of a popular superhero to an movement discern producer would possibly have enormous bargaining electricity on this negotiation, due to the fact the producer is possibly to income immensely from such an arrangement. The movie studio hence has the leverage to take its business some place else if the manufacturer gets bloodless feet.

Those stepping into a licensing agreement must seek advice from an lawyer due to the fact there are complexities that can be difficult to understand for those without a deep know-how of intellectual belongings regulation.