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Hello. You didn’t know that Amazon’s business strategy was often skeptical. Financial journalists and analysts denounced the company, calling it Amazon.bomb. Doubters argued that would eventually lose out to established retailers like Borders and Barnes & Noble after they launched competing e-commerce sites. Read more here . However, Bezos dismissed the skeptics who did not understand the enormous growth potential of the Internet. He argued that in order to succeed as an online store, the company needs to use the slogan “Get Big Fast”. In fact, grew really fast, reaching 180,000 customer accounts by December 1996 after its first full year of operation, and less than a year later, in October 1997, it had 1,000,000 customer accounts.

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